Research

Publications

• S. Thomaidou, M. Vazirgiannis, K.Liakopoulos. Toward an Integrated Framework for Automated Development and Optimization of Online Advertising Campaigns. Intelligent Data Analysis Journal. Volume 18(6). November 2014. [pdf]
• S. Thomaidou, I. Lourentzou, P. Katsivelis-Perakis, M. Vazirgiannis. Automated Snippet Generation for Online Advertising. ACM International Conference on Information and Knowledge Management (CIKM’13), San Francisco, USA.[pdf] [poster] [slides]
• S. Thomaidou, K. Leymonis, M. Vazirgiannis. GrammAds: Keyword and Ad Creative Generator for Online Advertising Campaigns. Digital Enterprise Design & Management Conference (DED&M’13), France, Paris. [pdf] [slides] [Demo: Visualizing Traffic Optimization] [Demo: Traffic Optimization Demonstration] [Demo: GrammAds Demonstration]
• S. Thomaidou, K. Leymonis, K. Liakopoulos, M. Vazirgiannis. AD-MAD: Integrated System for Automated Development and Optimization of Online Advertising Campaigns. IEEE International Conference on Data Mining Workshop (ICDMW’12), Brussels, Belgium. [pdf] [poster]
• K. Liakopoulos, S. Thomaidou, M. Vazirgiannis. The Adomaton Prototype: Automated Online Advertising Campaign Monitoring and Optimization. Ad Auctions Workshop, ACM Conference on Electronic Commerce (AAW’12-EC’12), Valencia, Spain. [pdf] [slides]
• S. Thomaidou, M. Vazirgiannis. Multiword Keyword Recommendation System for Online Advertising. IEEE/ACM International Conference on Advances in Social Network Analysis and Mining (ASONAM’11), Kaohsiung, Taiwan. [pdf] [slides]

Ph.D. Thesis

• Automated Creation and Optimization of Online Advertising Campaigns. Athens University of Economics and Business. Department of Informatics. October, 2014. [phd thesis] [phd defense]
• Supported by Ph.D. Research Fund Heracleitus II European Union (European Social Fund - ESF) and Greek national funds through the Operational Program “Education and Lifelong Learning” of the National Strategic Reference Framework (NSRF)

Invited Talks

• S.Thomaidou. Her plus Data Meetup. Dublin, November 2017.
• S.Thomaidou. Data Science Challenges for Online Advertising. IWD - Data mini-Conference. Dublin, March 2016. [slides]
• S.Thomaidou. Impact of technical sales on IBM’s odds to win sales. IBM InterConnect 2015 Dublin.
• S. Thomaidou, K.Liakopoulos, M. Vazirgiannis. Automatic Advertising Campaign Development. Greek Free / Open Source Software Society (GFOSS) Technical Lab, April 2011. GRNET (Greek Research & Technology Network) [slides]

Presentations

• Research and Challenges for Online Advertising: A Survey on Methods and Applications from a Machine Learning Perspective. [slides]

Patents

• Identifying experts and areas of expertise in an organization. (M. Platakis, C. Makris, T. Tonnesen Lied, B. Herstad, S. Thomaidou, S. Zitnik). Issued Apr 24, 2015 Patent issuer and number us US20160314122A1.
• Our AD-MAD software (S.Thomaidou, Ecole Polytechnique - Paris, and CNRS) has been registered in March 2012 at the french agency for software protection (APP) with the Inter Deposit Digital Number IDDN.FR.001.240023.000.S.P.2012.000.10800